The Twitter article announcing the news showcases a few of the things which are going to be seen in the Nickelodeon edition of this event, together with the televised look including some cheesy graphics such as slime from the Kid's Choice Awards and googly eyes being placed onto Madden nfl 22 coins stars. With visuals mimicking the popular online game Roblox used to recap particular plays, the broadcast certainly seems to know its audience. The more child-friendly variant of the game may even see sideline reporters being substituted by Nickelodeon stars such as All That is Lex Lumpkin, and the dual broadcast of the playoff game seems like a special effort to get kids more interested in the game of football.
The Tweet also cites SpongeBob, with all the the character's involvement in the event explained via a post about the ViacomCBS website. Together with the business possessing both CBS and Nickelodeon, the thought process behind the dual broadcast seems clear, and the post also details a major cause of the Nickelodeon showing of the Wild Card game. With plenty of people likely tuning in by halftime, Nickelodeon will be able to premiere the first trailer for the SpongeBob Squarepants spinoff show Kamp Koral, which sees everyone from Sandy to Plankton as portrayed as kids. A pre-game countdown will observe the NFL's Von Miller recapping SpongeBob's sports-themed minutes, which will surely include clips in the Bubble Bowl performance and Fry Cook contest.
Maintaining this special playoff broadcast in mind, the reasoning behind SpongeBob's appearance in Cheap Madden 22 coins appears clear. Rather than simply giving one of 2020's most disappointing matches a second chance at life through a quirky SpongeBob cameo, the soccer sim is being used as another method to liven up this weekend's important playoff clash on Nickelodeon. With similar items being done via weekly battles in Madden's Ultimate Team mode, the main draw of the series, the idea process gets even more understandable.