During an intense boom - boom - boom of collection viewings almost as remorseless as the techno that DJ Pandora's jukebox was playing outside, Will Smith rolled up (and shook my hand!) as we were talking to Moncler's mastermind Remo Ruffini in a room designed to look like Kubrick's 2001: A Space Odyssey and created to shoot the fabulous Richard Quinn collection (number 8). In total there were 12 collections on show in tonight's third installment - is Genius going to keep on growing Said Ruffini: "Maybe not in terms of designers, but in terms of energy I want it to get bigger and bigger and bigger. I think the brand has changed thanks to the energy New Moncler this project has given us.

I don't really want to be one designer for one brand," explains Fujiwara. "I have to do music, Moncler Outlet I have to do snowboarding, I can't only do one thing. For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold.

If you are here, you are viewing the look book images for Genius Collection Moncler Jackets 7: Fragment Hiroshi Fujiwara. "It's all quite familiar now because this is the fourth season we have done together. Working with Moncler is very easy." So said Fujiwara of a collection that incorporated personal passions that included a biker made in conjunction with Lewis Leathers (so a double collaboration); a bomber embroidered with the cover art from Kool & the Gang's Spirit of the Boogie; and a sweater featuring the longitude and latitude of Fujiwara's favorite restaurant in Paris, L'Ami Louis.